ABERDEEN, SD (March 20, 2017) – Officials of WISSOTA Auto Racing are pleased to announce that Schaeffer’s Specialized Lubricants has become the “Official Oil” of WISSOTA through a new marketing agreement between the two parties.
“We have been talking with Will Dehne, regional director of Schaeffer Manufacturing Co., for some time now about getting involved with WISSOTA in an official capacity, and we are very excited about our newly formed partnership,” said Terry Voeltz, executive director of WISSOTA.
Over the years, Schaeffer has sponsored other racing series such as Ray Cook’s Spring Nationals and Southern Nationals, and the Ultimate Super Late Model Series. By partnering with WISSOTA Auto Racing, the company is able to expand its racing involvement in more areas.
“Schaeffer is extremely excited to be named the Official Oil for WISSOTA Auto Racing and to be able to work with the race tracks and drivers who have helped make this a nationally recognized association,” said Steve Rober, national sales manager for Schaeffer’s Specialized Lubricants. “This partnership is a great fit for us because we’ve built our racing program around supporting local dirt tracks and drivers.”
As Voeltz explains, many of Schaeffer sales representatives were a great help in putting this partnership together. “They are great examples of the representation Schaeffer exhibits and the pride they take in the products they represent,” said Voeltz.
Schaeffer’s Specialized Lubricants has many exciting things planned for this partnership with WISSOTA. “All race fans and drivers will see a noticeable increase in presence at the tracks from Schaeffer in the upcoming months,” said Dehne.
Founded in 1839, Schaeffer’s Specialized Lubricants is a sixth-generation, family-owned company that delivers the right solution to every lubrication challenge. Schaeffer’s products provide strong engine durability and fuel economy benefits, allowing you to maximize your equipment’s efficiency and return on investment.
WISSOTA Auto Racing is fast, exciting, and unpredictably thrilling entertainment. You can find it at a track near you in Wisconsin, Minnesota, North Dakota, South Dakota, Montana, Wyoming, Ontario and Manitoba. More than 50 dirt tracks host events every week, and many of them also host major special events throughout the WISSOTA racing season, which runs from April through October each year.
